The Rise of “Bleisure”: Extending Conference Stays for Leisure Time

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In the evolving landscape of business travel, a new trend is gaining momentum: "bleisure." This portmanteau of "business" and "leisure" represents the growing practice of extending business trips to include personal time for relaxation and exploration.  

At Treetops, we're at the forefront of this trend, offering the perfect blend of professional facilities and leisure activities to make the most of your bleisure experience.

Understanding the bleisure boom

The concept of combining business and leisure travel isn't necessarily new, but since the post-pandemic era, it's seen unprecedented growth: 

  • 60% of business trips now include a leisure component 
  • Millennials are driving this trend, with 94% likely to take bleisure trips 
  • Companies are increasingly supportive, recognizing the benefits for employee well-being 

Ready to come Up North?

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Why Treetops is ideal

  1. Seamless transition: Conference facilities and leisure amenities in one location 
  2. Year-round appeal: From golf in summer to skiing in winter 
  3. Natural beauty: Northern Michigan's landscapes provide the perfect backdrop for relaxation 
  4. Diverse activities: Options for every interest and energy level 
  5. Convenient location: Easy access from every corner of the Great Lakes state, just minutes from the M32 exit off I-75.  

Benefits for attendees

  1. Cost-effective: Extend your stay without the expense of a separate vacation 
  2. Work-life balance: Combine professional development with personal rejuvenation 
  3. Cultural exploration: Experience Northern Michigan's unique and distinct outdoor culture and attractions 
  4. Stress reduction: Add a buffer between work responsibilities and returning home to the daily grind 

Benefits for employers

  1. Increased attendance: The bleisure option can boost conference participation 
  2. Employee satisfaction: Offering bleisure opportunities can improve morale 
  3. Enhanced productivity: Well-rested employees are more engaged during a conference 
  4. Talent attraction: Bleisure opportunities can be a valuable perk for recruitment 

Making the most of your stay

  • Pre-conference: Arrive early to acclimate and enjoy resort amenities 
  • Post-conference: Extend your stay for relaxation and exploration 
  • Weekend bookends: For mid-week conferences, the option to add weekend stays on either end create greater opportunities 

Popular activities at Treetops

  1. Golf: Play a round on one of our five championship courses 
  2. Spa treatments: Unwind with a massage or facial at our luxurious spa 
  3. Outdoor adventures: Hiking, biking, snowshoeing, or cross-country skiing… it just depends on the season 
  4. Culinary experiences: Wine tastings, cooking classes, or orchard-to-table meals 

Planning your bleisure trip

  1. Communicate with your employer: Ensure they're on board with your extended stay 
  2. Book in advance: Secure preferred accommodations and activities 
  3. Balance your schedule: Plan leisure activities that won't interfere with conference commitments 
  4. Invite travel companions: Consider bringing family or friends for the leisure portion 

Treetops' bleisure packages

We offer specially designed packages for bleisure travelers:

  • Conference + golf: Extend your stay with discounted green fees 
  • Meetings & massages: Add spa treatments to your business trip 
  • Winter work-ation: Combine remote work with skiing lift tickets 

Case study: Tech conference success

When the Michigan IT Association hosted their annual conference at Treetops, attendee satisfaction scores increased by 35% after introducing bleisure options. Participants particularly appreciated the opportunity to bring families for a post-conference weekend of outdoor activities. 

Conclusion

The rise of bleisure travel represents a shift towards a more holistic approach to business trips.  

At Treetops, we've embraced this trend, offering the perfect blend of professional facilities and leisure opportunities. By extending your conference stay, you're not just attending a meeting – you're investing in your well-being and experiencing the best of Northern Michigan. 

Ready to plan your bleisure trip to Treetops? Contact our group events team today to create the perfect balance of business and pleasure for your next conference visit. 

 

The Rise of "Bleisure": Extending Conference Stays for Leisure Time

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